It is a source of new and better products. Technological factors: Advances in technology are an important uncontrollable environment for marketers in two ways: First, they are totally unpredictable and secondly, the adoption of new technology is often prevented by constraints imposed by internal and external resources. both these components often change the level and type of resources available to a marketer for his production. Non renewable resources are finite such as oil, coal, minerals etc. Natural renewable resources are forests, food products from agriculture or sea. Physicalfactors: Components of physical forces are the earths natural renewable and non renewable resources. For example- per capita income, Balance of payment position, Gross national product, inflation, deflation etc. Further economic development and growth affects the product choice of the customers. Economicfactors: It consists of factors related to the means of production and distribution of wealth that have an impact on the functioning of an organisation. For example, a growth in population means increasing human needs which results in the expansion of product markets, if there is sufficient purchasing power.

These factors have a huge impact on the marketing decisions of the company. Demographic factors: Demography is the study of population in terms of size, density, location, age, gender, occupati on etc. FACTORS OF MACRO ENVIRONMENT Demographic factors Economic factors Physical factors Technological factors Political and legal factors Soci0- cultural factors 14. DEMOGRAPHICTECHNOLOGICALMACROSOCIALPOLITICAL 13. These are uncontrollable factors which indirectly affect the concerns ability to operate in the market effectively. MACRO ENVIRONMENT Macro environment refers to those factors which are external forces in the companys activities and do not concern the immediate environment. To build goodwill and to seek favourable response, it is very crucial for a company to satisfy its general public as well. Public: A public is defined as any group that has an actual or potential interest in or impact on a companys ability to achieve its objectives. Therefore it is essential to build an efficient system of marketing. Identification of competitors is of utmost importance. Competitors: Competitors are those who sell the goods and services of similar description in the same market.

Government and other non- profit customers 5. Customers: The customers of a company may be of five types: 1. PRODUCERPRODUCERPRODUCERCONSUMERWHOLESALERWHOLESALE RRETAILERCONSUMERCONSUMER 9. They are middlemen (wholesalers, retailers), distributing agencies etc. Intermediaries: Market intermediaries are business houses or individuals who come to the aid of the company. There are raw material suppliers, energy suppliers, suppliers of labour and capital etc. FACTORS OF MICRO ENVIRONMENT Suppliers : The suppliers to a firm provide resources that are needed by that firm and thereby alter its competitive position and marketing capabilities. ORGANISATIONS INTERNAL MANAGEMENT RESEARCHFINANCEANDDEVELOPMENTFACTORYPURCHASE MARKETING 7. Micro environmental factors are as under: Organisational internal environment: It consists of different inter- related groups of an organisation. These factors affect the companys prospects directly.

those environmental factors that are in its proximity. MICRO ENVIRONMENT It refers to the companys immediate environment i.e.

MARKETING ENVIRONMENT Marketing Environment consists of two components: Micro Environment Macro Environment 5. MARKETING ENVIRONMENT According to Philip Kotler, Marketing environment refers to the external factors or forces that affect the companys ability to develop and maintain successful relationship with its target customers. Since the environment influences an organization in many ways, its understanding is of crucial importance. The environment of an organization is the aggregate of all conditions, events and influences that surrounds and affects it. ENVIRONMENT Environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. MARKETING ENVIRONMENT MADE BY: GAYATRI IYER BBAĢ.

Faqt environmental company